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Joe,  should I spend the extra money for High Quality Exterior House Paint?

Compare the "cost per year of service"

Ask Joe Pullaro

The cheapest paint isn’t necessarily the most inexpensive

The old adage is true: The cheapest paint isn’t necessarily the most inexpensive. So before you make a buying decision based on price, consider this: Lower quality paints require more coats to cover, aren’t as durable and usually need repainting much sooner.

This is especially true with exterior coatings. To get a true reading of costs, look beyond the price tag and compare the "cost per year of service". Let’s say you’re painting a home that requires 20 gallons of exterior latex. You have two options:

  • Buy a lower grade paint at $20 per gallon with an expected lifespan of six years.
  • Buy a high-quality 25-year exterior paint at $35 a gallon with an expected lifespan of 25 years.

In the first scenario, your out-of-pocket material cost would be $400 (20 gallons at $20). Since the paint is expected to last six years, the “cost per year” is $400, or $67 per year. If you use a higher quality paint, your material cost is $700. But since you won’t need to repaint for 25 years, your “cost per year” is $28 ($700 divided by 25 years).

By choosing the higher-priced, higher-quality paint, you actually save your customer $39 a year in paint expense. And that’s just material cost. Add labor into the equation and the money your customer saves in the long run increases even more.

GOOD LUCK! Joe Pullaro