Proper Preparation before a painting can prevent peeling, and other problems
It looks like a classic case of poor surface preparation.
Proper preparation before a paint job can prevent peeling, chalking and a host of other problems from happening.
Whoever painted this building last time should have pressure washed and applied a chalky surface sealer to lock down the previous coat. Before applying A quality paint such as Sherwin-Williams Duration exterior house paint. Duration hides pre-existing paint well and applies better than other exterior paints. Duration house paint comes in flat, satin and gloss finishes and is guaranteed not to blister or peel for as long as you own your house.
A Picture is worth a thousand words